Digital Marketing and SEO Expert in Bali
Hi, I’m Yoan, the founder of Marketing Online Indonesia!
Where should I begin? Well, this journey started from scratch—including this very website. My mission has always been clear: to empower entrepreneurs and brands by sharing knowledge about the transformative power of digital marketing through my blog. I write in Bahasa Indonesia because I aim to enhance digital marketing literacy for Indonesian speakers.
In August 2020, my partner and I realized that my experience and expertise—spanning website creation, SEO, e-commerce, social media content, online ads, email marketing, and comprehensive digital marketing campaigns—could translate into actionable solutions. That’s how MarketingOnline.ID was born!
Here’s a little backstory: I often get tired of explaining what I do for a living whenever friends, colleagues, or acquaintances ask about my life. People often assume that, because I enjoy dressing well, I don’t actually work. But the truth is, every day is a workday for me—and I thrive in this field! That said, constantly answering the same digital marketing or SEO questions (like “What’s the difference between a domain and hosting?”) can get exhausting. So, I created this platform not only to share my expertise but also to provide a resource I can point people to when they need answers.
UPDATE: Fast forward to May 2022, I officially founded PT. Agency Marketing Online Indonesia to elevate the professionalism of my work. Looking back, it was one of the best decisions I’ve made. Now, I’m brimming with ideas to explore in the ever-evolving world of digital marketing. One step at a time, of course!
If you’re seeking professional guidance to grow your business, click the green button below to get started!
Meet The Founder
Yoan Letsoin
Director & SEO Consultant
Since graduating from Universitas Multimedia Nusantara in 2015, I have cultivated a thriving career in digital marketing, specializing in the hospitality, e-commerce, and managed communication service provider industries. Over the years, I’ve honed my skills to help businesses unlock their potential and thrive in the digital space.
In 2020, I took a bold leap of faith and launched this website as a way to bring my expertise to life—and the results exceeded my expectations! 😊 What began as a passion project has grown into a platform that empowers entrepreneurs and brands with actionable strategies and insights.
Now based in Bali, I work remotely with a network of talented individuals and international companies, delivering innovative solutions while enjoying the beauty and inspiration of this tropical paradise. I’m great with SaaS, a bit of a tech nerd, and love pairing my feminine dresses with a fancy cocktail. 😉
Oh, and here’s a fun fact: I’m not the biggest fan of online meetings that last over 30 minutes—jokingly, I say I have “PTSD” from them! So, if you’re considering working with me, I hope you’re okay with using project management software for updates or just keeping things simple with emails.
Our SEO-Friendly Writers
I actually need help to write content (obviously) and on 27 April 2021, I decided to make an Instagram story, asking my friends if they are interested to become an SEO content writer. And these friends of mine replied very fast to my story and has been creating SEO-friendly article on this website.
And funny thing about all of us here at MarketingOnline.id is that all of us wearing glasses in real life.
Septi Liberty
Septi is a digital and content marketing enthusiast. She studied Communication and majoring in Public Relations from Universitas Multimedia Nusantara and also took SEO training at RevoU. She has been working in the digital marketing industry for startups since 2015.
Hilda Oktarida
Hilda started her career in hospitality industry since graduated from Universitas Putera Batam. Her major is English Literature and currently starting her family together with husband, one cute little baby and also her own online business for kidswear.
Tami Kira
Tami is a passionate singer that works as a Marketing Communication Executive. She graduated from Universitas Multimedia Nusantara with journalistic as her major. She’s been working with various publisher and currently starting her own knitting business.
Margaretta Riri
Riri is a Business Development Executive that has passion to learn new things everyday. She graduated from Universitas Multimedia Nusantara, majoring in Public Relations. She’s been around the digital marketing workforce since 2015.
Our Story
"This was not my intention in the first place."
One afternoon in May 2020, I was exchanging stories with friends on Instagram. Many of them, along with followers of my personal account, often asked me about the online work I do.
It was during these conversations that I realized something important: knowledge about digital marketing and careers in this field was still very limited within my inner circle.
Beyond the digital divide and technological gaps, I noticed another challenge—there were very few resources available online in Bahasa Indonesia. And even when they did exist, most of them were either overly basic “introduction to digital marketing” materials or unnecessarily complicated, filled with jargon that could easily be simplified.
This realization inspired me to take action. I decided to start a blog dedicated to digital marketing—sharing practical, accessible insights in Bahasa Indonesia. My goal is simple: to help others succeed in this exciting field and show that digital marketing can be both rewarding and enjoyable!
Now, my friends often suggest that I create videos as well, but honestly, that feels like too much work for me right now. While I delegate some tasks to my amazing writers and use software to automate certain processes, I also cherish balance in my life. For me, that means indulging in Korean dramas, true crime series, or detective novels. It keeps me grounded and helps me recharge.
Maybe one day I’ll dive into video content—who knows? In the meantime, feel free to check my YouTube channel occasionally. You never know when I might change my mind! ^^
The online business opportunity is huge!
Why are foreigners so interested in investing in Indonesia? The short answer: our human resources are still relatively affordable, and our market is massive.
To put things into perspective, what is the current population of Indonesia? And more importantly, what will happen to our country between 2030 and 2050? The answer is exciting—we WILL and SHALL become one of the largest economies in the world.
If you’re considering starting a business in Indonesia today, having a solid foundation in digital marketing is essential. Knowledge in areas like SEO, social media, email marketing, SEA (Search Engine Advertising), tools, and UI/UX design will help you identify the right channels to connect with your audience effectively.
Some of the discussions on this blog will dive into technical aspects because I want to share what I’ve learned in a practical, actionable way. Most of the articles will focus on “how-to” guides, giving you clear steps to implement strategies yourself.
My hope is that, by understanding how to execute these techniques, you’ll gain the confidence to bring your business ideas to life and push yourself to try even harder.
And as my favorite Barbie quote says, “Courage is the key that opens every door.”
So, remember to have the courage to pursue what you believe in, paired with discipline and perseverance.
Stay inspired,
Yoan Letsoin